Shipyards
Most shipyard websites understate the quality and scale of what the yard actually does. Captains and fleet managers do serious due diligence before committing to a refit or repair — and if your website doesn't reflect your capability, you lose that evaluation before a conversation starts.
The Problem Most Yards Have
A yard handling 50-metre refits, complex fabrication and full paint programmes shouldn't have a website that looks like it was built in 2012. That gap between the work and the website costs enquiries — quietly, constantly, to yards that simply look more serious online.
The fix isn't complicated. Capability pages with real detail, project proof that earns trust, and SEO that puts the yard in front of the captains and managers who are actively looking.
What We Build
A shipyard's website should explain what the yard can do, at what scale, with what facilities. Repairs, refits, fabrication, blasting, painting, dry dock, engineering — each service deserves its own page with enough depth to earn the trust of a captain doing due diligence.
The yards that win online show their work. Project photography, vessel types handled, scale of work completed — specific proof beats generic capability claims every time. We build the pages and structures that let that proof do the work.
Captains and fleet managers search for yards by location, capability and vessel type. We build the page structure that gets you in front of those searches before they start ringing around.
What's Typically Involved
The biggest gains for yards come from proper capability communication, facility depth and project proof — the things that make a captain decide your yard is worth calling.
Why MMI
We've spent over a decade inside the marine industry — working with yards, brokerages, charter operators and platforms across Europe. We know how captains and fleet managers evaluate yards, what they need to see to take a yard seriously, and how to build a website that survives that scrutiny.
We don't adapt generic web design for a marine context. We build for the marine context from the start — with the technical vocabulary, the trust requirements and the commercial realities of the yard business built in. Let's talk about your yard.
Common Questions
Because shipyard clients — captains, fleet managers, yacht owners — do serious research before they bring a vessel to a yard. They're looking at capability, facility quality and track record. A weak website loses that evaluation before a single conversation starts. Specialist digital marketing makes sure the yard's website earns the trust that the yard's work deserves.
A clear homepage that communicates the yard's scale and capability. Individual service pages for the main work categories — refits, repairs, fabrication, blasting, painting, engineering. Facility information with real detail — crane capacity, dry dock dimensions, berth length. Project proof. Location and access information. And a direct enquiry path for serious yard work.
Yes — and the specificity of shipyard searches is an advantage. 'Superyacht refit yard Mediterranean', 'dry dock facility Spain', 'yacht blasting and antifoul Mallorca' — these are high-intent searches with relatively low competition. A well-structured shipyard website can rank for them and generate serious enquiries from captains and managers who are actively looking.
The audience is more technical and the decision is higher-stakes. A captain evaluating a yard for a major refit is not browsing casually — they're doing due diligence. The website needs to communicate operational credibility, facility capability and proven track record clearly enough to survive that scrutiny.
Ready to Start
Website, SEO, capability pages — built for shipyards and marine service yards who want more serious enquiries from captains, fleet managers and yacht owners.
