Our own platform — charter
A charter platform
we run ourselves.
Direct bookings in the Balearics, built and operated by MMI.
The brief we set ourselves
Boat Rental Balearics is our own charter platform, competing in one of the Mediterranean’s most contested markets: boat and yacht rental across Mallorca, Ibiza, Menorca and Formentera. The objective is the same one every charter client brings us — direct bookings, without surrendering the guest relationship or the margin to portals.
What we built
A full charter platform on WordPress and Elementor: cinematic destination and boat-type pages for every island and craft; a live booking journey integrated with the fleet’s booking engine so guests see real boats and real dates; a guided concierge chat that qualifies the guest — island, dates, boat type, group, budget — and hands over to WhatsApp; and a multilingual build with translated URLs, titles and metadata engineered for each source market rather than courtesy-translated.
Why it matters to your business
Everything we recommend to charter companies runs here first, at our own risk: the booking journeys, the seasonal content calendar, the multilingual SEO structure, the enquiry tracking. When a recommendation reaches a client, it has already paid for itself — or been discarded — on our own platform. That is the difference between advice from practice and advice from a slide deck.
See the sector page: marketing for yacht charter companies.